https://www.franceskepes.com/resume daily 0.75 2025-12-22 https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/917b23a0-3822-4207-b8ed-63ea30477f13/Screenshot+2025-12-21+at+8.09.42%E2%80%AFPM.png https://www.franceskepes.com/about daily 0.75 2024-08-22 https://www.franceskepes.com/work daily 1.0 2026-03-22 https://www.franceskepes.com/work/play monthly 0.5 2026-03-22 https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609539036315-XTG49IIGLUE1ISGQ3C54/Iowa_meBoo+copy.jpeg Work - Play https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1611865279750-5GPCDJPSQOUV0J5DWY75/2420_1090236582503_8129_n.jpg Work - Play https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1611865484783-5PKGFPFIY5U2EHHADMWU/10420137_1374440589537578_3394186188160570320_n.jpg Work - Play I believe in real world research. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1611935438966-34R2K5A16C8JSIKU0USX/Luchador.JPG Work - Play https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1611935644831-YMAW7RELLYYCYJAM2Z1J/229255_1023028582345_3609_n.jpg Work - Play that time i was honored to shave my head for charity https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609727303807-9CE6V9QCF09WKN5PF0CY/iowaperformance_boy.jpg Work - Play https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1611865307163-MDEV7TALP3L9UGN8ZED3/2420_1090237822534_8826_n.jpg Work - Play https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1611865516918-XWRHD0Z9SNDTW66KTCB2/36500712_10217606617623634_7323271495717748736_n.jpg Work - Play https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1611935462991-W3N709VRYOC9OWCQWHVE/IMG_0003.JPG Work - Play https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1611935735689-KAE71HLP9GNYWPRF0TAS/227040_1023028622346_3995_n.jpg Work - Play that time I entered the Historic Landmarks Foundation "Wear A Building" contest. I won! https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609726960686-KEBQ8EATZ0967DH8M7XA/FF29_cover+copy.jpg Work - Play - For 11 years, I wrote/designed/published a zine dedicated to stories of my life. For 11 years, I wrote, designed, and published a zine, devoted to stories from my life. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610226301506-ZI441EZAOKYDHR70RSI6/4+copy.jpg Work - Play https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610226421722-FWCU40PVTFTQYGWIJIKO/3.jpg Work - Play https://www.franceskepes.com/work/content monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/4cd5536c-4c3d-47d4-afeb-43c56701213d/2025+CES+Cover.png https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/0574235d-c4e2-434b-8367-9b319c6353ce/Pattern_Newsletter+Cover.png https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/bb39b948-5c71-4948-919c-6da5bb472a2e/Alumni+Zine+Cover.png https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610041481634-N6B2WDHOFQMS6P36EIHT/Screen+Shot+2021-01-07+at+12.43.18+PM.png Work - Content https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610048598797-H6WX937D6OZMYSVN0MNN/Screen+Shot+2021-01-07+at+2.42.24+PM.png Work - Content https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610060412952-2M98UIZFH19P24QDTUSV/Kenya+Thumbnail.png Work - Content https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609725843333-M3SATZV04YBC58KBEE8B/LiquidRodeo+copy_Page_1.jpg Work - Content - NE State Tourism Early in my career, I had a side gig as a contributing editor for a lifestyle magazine, writing long form essays. When the client or campaign requires longer stories, I am happy to oblige. For example, each year for three years, I wrote a long form piece for Nebraska State Tourism. These magazine inserts were part of larger, integrated campaigns I wrote, which included print, direct mail, radio, TV, OOH, and speeches delivered by the state governor and lieutenant governor. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610069420009-GCFIGN36XJVS1WRV2SEL/Screen+Shot+2021-01-07+at+8.27.33+PM.png Work - Content https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610070103241-A5HYNH0F3GILNWX378UV/Screen+Shot+2021-01-07+at+8.37.32+PM.png Work - Content https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610071755035-9910YZZ5N9DR8QGC6SH4/Screen+Shot+2021-01-07+at+9.02.45+PM.png Work - Content - Pre Roll Video Scripts Mosaic Life Care, a hospital system in the Mayo Clinic Care Network, recognized the storytelling opportunities presented by online video (pre-roll ads, as well as stand alone). I was hired to develop and write several campaigns, including this one. These videos encourage wellness visits for the whole family. “Princess” “Park Ranger” “Grandkids” “Conference” https://www.franceskepes.com/work/campaigns monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/c105c53f-7813-4f43-894c-e2cc543bfa6a/Screenshot+2024-08-22+at+3.19.50%E2%80%AFPM.png Work - Sites + Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/4c5a8078-4ea3-485b-8bbc-7de76e9b2d3c/Screenshot+2024-08-22+at+3.07.46%E2%80%AFPM.png Work - Sites + Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/493147b3-5d68-4a9a-bb80-a4a5cd86b92c/Screenshot+2024-08-22+at+3.08.06%E2%80%AFPM.png Work - Sites + Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/0a0e10ec-e2a1-4756-891a-4b5ec1bc3a72/Screenshot+2024-08-22+at+3.51.24%E2%80%AFPM.png Work - Sites + Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/6c582fb2-e4e7-4e5b-be30-86ef4e7df6c2/Screenshot+2024-08-22+at+4.21.59%E2%80%AFPM.png Work - Sites + Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610138751416-3EDJFHT71RPU4DBCC6JZ/PostCard+copy.jpg Work - Sites + Campaigns Postcard https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610138797931-HMH8GCDWXYL5B1Z7X6SI/Stationery+copy.jpg Work - Sites + Campaigns Stationery https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610138834964-M5RGMFXZV87ZHAKNE6QF/Mailer+copy.jpg Work - Sites + Campaigns Front of mailer https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609716245181-FWLL2XN4DLAK02AZEZ3I/ST_Email1_crop.jpg Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609716278671-2FI5F6B6M1QSCF7ZKX8F/SmileTalk_Issue2_crop.jpg Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610250210111-B4WHTU7LPRB009ECQQRY/Local_Extras+copy.jpg Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610250349617-3UHH00ZCY4WLOYM5COOA/Sheep_Pants+copy.jpg Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610250281831-EEUITPJMME4C870SG1VJ/Nowhere+copy.jpg Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610250124896-RKL2ZYOMKUX5KRULA7HA/Back.jpg Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610301546280-V9JG6ZUX1N1RG7CG1QAI/Screen+Shot+2021-01-09+at+10.50.33+PM.png Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610301590296-8PD7M8XF9M1EEEZMWKLT/Screen+Shot+2021-01-10+at+12.39.50+PM.png Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609717344292-Y1P7BW9HD4JZTGHRR64P/FirstNationalBank_Print1_Page_1.jpg Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609717373909-G3A7MQCJ1US9WEF7J0O1/FirstNationalBank_Print1_Page_2.jpg Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609720163766-1LAYSMFLWV1O7F214R3B/Barilla1.jpeg Work - Sites + Campaigns https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609724176487-9BWQN8V8WDSPODL8KKSN/Barilla2.jpg Work - Sites + Campaigns https://www.franceskepes.com/work/blog monthly 0.5 2021-01-15 https://www.franceskepes.com/work/branding monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609363975890-F034ADZK0JZVZ07BBUNO/boulevard+logo.png Work - Branding - Positioning Boulevard Brewing, the largest specialty brewer in the Midwest, was purchased by Duvel Moortgat in 2014. A few years later, while preparing for market expansion on both coasts, Boulevard invited six consultants to propose new brand positioning. The positioning had to include a new tagline and ad lobs. The project parameters were challenging: The clients asked that the positioning showcase nine brand attributes! I wrote three approaches, each focused on just two or three of those attributes. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609522647962-W4JPWNH9I7BOOJRNEOL0/bluerivetlogo.png Work - Branding - Archetyping Blue Rivet, an interactive agency, had two asks: identify their brand archetype(s), then develop a written expression of that archetype. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609522970280-FIRNLZHRYUTWIW1CGEY7/UNFCU_logo+resize.png Work - Branding - Manifesto Writing United Nations Federal Credit Union (UNFCU) provides global banking services to the UN Community, around the world. UNFCU describes its brand in three words: clear, caring, and optimistic. I was tasked with writing their brand manifesto. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609523860873-WUVM8VW3RIG0DJAXGQKN/jumplogo.png Work - Branding - Manifesto Writing The Jump app is social media designed for people who hate social media. Its purpose is to connect people IRL through shared experiences. As Creative Director for The Jump’s agency, I led brand development, including writing the initial copy, the brand guidelines, and the manifesto. The app was also designed to encourage users to try new experiences, especially positive adventures outside their comfort zones. I loved my recommendation for the brand’s tagline: Punk Your Algorithm. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1609879035881-2U1PET4J3QCID1UA5IFJ/LaminateWorkslogothroway.png Work - Branding - Manifesto Writing Laminate Works is a B2B contract manufacturer for the furniture and building industries. As part of a larger marketing initiative, LW hired me to write a manifesto highlighting their three brand pillars: humble, hungry, and smart. https://www.franceskepes.com/work/regulated-writing-samples monthly 0.5 2021-01-11 https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610320353010-VT6W0CF6E7S1C7Q8HXPY/Screen+Shot+2021-01-10+at+6.10.06+PM.png Work - Regulated Samples - Frontier Bank The brochure I wrote for a select banking service used a fresh, modern approach. https://images.squarespace-cdn.com/content/v1/5fd18ca6e11f131b887f54c3/1610325591246-LU902PKK4LV5DGGUCPDC/Palmolive_001.jpg Work - Regulated Samples - Palmolive When Palmolive introduced an antibacterial version, developing the copy and disclaimers was a team effort. By the time the project launched, I knew my client’s legal team on a first-name basis! This dedicated email, one part of a larger campaign, reflects the approved messaging.